Founder · strategy & execution
Aarush Choubey
Aarush leads Vajra with a research-first approach, connecting positioning, communication and digital execution.
Research · Web · AI
Partners
Three people. One shared standard.
Founder-led execution, current growth thinking and four decades of marketing perspective.
Marketing partner · growth
Sarthak
Sarthak connects audience understanding, growth opportunities and practical channel execution.
Growth · Campaigns · Audience
Senior marketing partner
Mike Armstrong
Mike brings four decades of marketing perspective, seasoned judgment and long-range commercial thinking.
Leadership · Brand · Strategy
Wider capability
Connected to VIP Global Branding.
Where the brief benefits from additional personal-brand or marketing capability, Vajra can draw on the wider VIP Global Branding perspective while remaining accountable for the final outcome.